A good business plan leads to a comprehensive overview of relevant players and parameters, helps to make the right decisions and avoids false investments.
There are plenty of innovative ideas, yet most of them never get realised. An important reason for this failure is that one does not carry out the task of scrutinising in detail the idea, then dares to implement the great project based on robust prognostics - or else to bury the idea since it has proven to be unrealistic.
Heinz Schmid has experience with the development of business plans. He uses a well-proven, practical tool for SME from McKinsey.